PVR Cinemas Announces Launch of its 5th Multiplex in Vadodara, Gujarat
February 21, 2020 at 11:28 am
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PVR Cinemas announced the launch of its 5th multiplex in Vadodara, Gujarat in Nilamber Triumph Mall becoming the largest operating multiplex chain in the city. The brand new 5-screen multiplex is well-furnished to offer an enhanced movie-viewing experience to the patrons. With this launch, PVR augments its screen count in the state to 65 screens in 14 properties strengthening its presence in the Western region of the country to 254 screens in 61 properties. Spread across an area of 32,274 sq. ft., the new PVR can house up to 758 audiences. Away from the city commotion, the new multiplex is located on the outskirts of the city, in the first mixed-use development concept mall of the town. The mall is designed to advantageously cater to the business, shopping and leisure needs of the people. Equipped with the latest BARCO RGB+ projection system along with Dolby 7.1 surround sound and ultra high brightness 3D technology, the cinema offers an enriched movie-watching experience through its excellent visuals and audio quality. With this opening, PVR consolidates its growth momentum in fiscal year 2019-20, so far opening 72 screens in the year, bringing its portfolio to 830 screens at 174 properties in 71 cities.
PVR INOX Limited is a film exhibition company in India with approximately 1713 screens across 362 properties in 115 cities in India and Sri Lanka. The Company is engaged in the business of movie exhibition, distribution and production and also in-house advertising, sale of food and beverages (F&B), gaming and restaurant business. It is involved in the theatrical exhibition business and allied activities under brand, PVR INOX. It offers features, such as premium large formats (PLF) for a wider viewing area through formats like BigPix, ScreenX, P[XL]. The Company also prioritize sound and electroacoustic enhancements to deliver an audio-visual journey through IMAX, ICE, 4DX, MX4D, and Onyx. Its other brands include Insignia, Director's Cut and Luxe. It offers a range of F&B options catering to diverse tastes, from gourmet delights to healthier alternatives. Its subsidiaries include PVR Pictures Limited, Shouri Properties Private Limited, Zea Maize Private Limited and PVR Lanka Limited.