PVH Corp. announced the appointment of Lea Rytz Goldman as Global Brand President, Tommy Hilfiger. Rytz Goldman, a highly experienced global brand leader, is expected to join the company by Spring 2024 and report to Stefan Larsson, CEO of PVH.

This senior leadership appointment is another important step in the company?s execution of the PVH+ Plan to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and make PVH one of the highest performing brand groups in the sector. Rytz Goldman is currently the Managing Director of COS, where she most recently led the revitalization and strong global growth of the COS brand, operating in more than 40 markets around the world. Prior to COS, she led the repositioning and brand growth of Arket as part of her 10-year tenure of successful brand leadership with the H&M Group.

Beyond this experience, Rytz Goldman has more than 20 years of brand leadership experience from other European brand groups where she drove increased brand desirability and sustainable, profitable growth through multiple key leadership roles. With the appointment of Rytz Goldman, Martijn Hagman will continue to lead as Chief Executive Officer of PVH Europe as the company continues to focus on driving long-term, profitable growth in the region. Hagman will also continue in his current capacity leading the Tommy Hilfiger global business until Rytz Goldman joins next year.