Publicis Groupe S.A. (ENXTPA:PUB) acquired Advertise BG on January 10, 2023. This acquisition will see Advertise BG merge into and become a part of Digitas Sofia, the connected digital marketing agency within Publicis Groupe Bulgaria. Alexander Georgiev will assume the role of Digital Transformation Director and become a member of Publicis Groupe Bulgaria's Executive Board.

Publicis Groupe S.A. (ENXTPA:PUB) completed the acquisition of Advertise BG on January 10, 2023.