RNS

Probability plc ("Probability" or "the Company")

Trading Update for 1 April 2012 to 30 June 2012

App Store boost and record revenues.

Probability plc (AIM: PBTY), the mobile gambling specialist, is pleased to update investors on trading in the first three months of the financial year started 1 April 2012.

Key Performance Indicators for the period from 1 April 2012 to 30 June 2012 (unaudited)

  • Net Gaming Revenue of £2.26m, 44% higher than the same quarter last year (FY12 Q1: £1.57m)
  • Player deposits were also 44% higher than the same quarter last year, indicating a stable operating margin.

Operating Highlights

  • Acceptance of the Company's "LadyLuck's" iPhone software into the Apple App Store for the UK.
  • New television advertising campaign launched on UK TV channels is performing in line with management expectations.

Charles Cohen, CEO, said:

"This has been a solid quarter despite being a traditionally seasonally weak period in the year.

"We continue to see growth in our consumer and B2B businesses, with strong demand from players for gambling content designed specifically for mobile. In particular we are very pleased with the way our TV marketing has scaled and also some initial results from the new Facebook mobile advertising platform.

"Getting into the App Store was a nice surprise after many, many, months in review by Apple. The long term impact of this on our business can't be predicted but early signs are good. The App is a free download and allows people to create or access their LadyLuck's account in the normal way, playing with and for real money on their iPhone, iPod or iPad. No fees or commissions are paid to Apple by us or by players for use the games in the App."

For further information, please contact:

Probability plc

David Bick (Square1 Consulting)   +44 (0)20 7929 5599

david.bick@square1consulting.co.uk
Numis Securities Limited     +44(0) 20 7260 1000

Richard Thomas, Nominated Adviser

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