The Board of Directors of Pricer has appointed Magnus Larsson as acting CEO of Pricer AB. Magnus Larsson has been Vice President Customer Operations at Pricer since he joined the company in 2019 and is a member of the management team. He succeeds Magnus Midgard as acting CEO who succeeded Helena Holmgren who recently left the company after leading it for almost five years.

Magnus Larsson has an engineering degree from KTH Royal Institute of Technology in Stockholm and more than 20 years of experience from senior positions, globally, regionally and locally, at international companies within product and service operations, especially in the telecom industry at companies such as Nokia, Sonera and Edgeware.