Prabhat Dairy has appointed former Hindustan Unilever and Britannia executive Muthar Basha to head its consumer business. Basha has over 25 years of Sales and Customer Marketing experience was earlier the head of sales at Global Consumer Products Limited, which is backed by Goldman Sachs of US and Mitsui of Japan. Basha was also the Regional Sales Manager at Britannia Industries for East India with additional responsibilities of Nepal and Bangladesh.