PowerFleet, Inc. has appointed software veteran Jim Zeitunian as the company's new Chief Technology Officer (CTO). Zeitunian will report to CEO Steve Towe and focus on executing PowerFleet's Software-as-a-Service (SaaS) transformation. Zeitunian joins PowerFleet from Coupa Software, a multi-billion-dollar provider of business spend management solutions, where he served as Vice President of Engineering.

Zeitunian led Coupa's engineering and applied research teams, focusing on the development of its global supply chain design and planning SaaS platform. Zeitunian's addition to PowerFleet's executive team follows the appointment of Towe as the company's CEO in January to support its continued growth in the industry.