Podravka : Milan Tadic appointed Podravka's new director for markets of SouthEast Europe
October 16, 2014 at 01:17 pm
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As decided by Podravka Management Board, Milan Tadić is the new director for markets of SouthEast Europe.
After graduating from Law Faculty in Osijek, he started his professional career in 1986 in Croatian Pension Insurance Institute. He found employment in Podravka in 2001 as property law specialist, and afterwards he was head of Property law unit within the Legal department.
In 2003 he transferred to the Management Board Office as consultant for international markets, and then carried the duties of Key International Accounts Manager. From 2005 to 2009 he managed the Central European Market department including markets of Poland, Czech Republic, Slovakia and Hungary, and since 2008 was in charge of the markets of Romania and Bulgaria.
In 2009 he transferred to Rovinj Tobacco Factory (Adris Group) where was is executive sales director.
Returning to Podravka as SouthEast Europe markets manager he will be in charge of the markets of Slovenia, Bosnia and Herzegovina, Macedonia, Serbia, Montenegro and Kosovo.
Podravka d.d. is one of the Croatian largest food processing groups. The group also develops a pharmaceutical products manufacturing and marketing activity. Net sales break down by family of products as follows:
- culinary products (36.3%): seasonings, ready meals, soups, sauces, cereals, desserts, frozen products, etc.;
- food products (20.7%): condiments, tomatoes, sauces, fruits, vegetables, staple foods, bakery and milling products, teas, cereals, etc.;
- snacks, sweets and beverages (18.9%);
- butchery and fish products (18.3%);
- other (5.8%): primarily pharmaceutical products.
Net sales break down geographically as follows: Croatia (75.2%), Central and Eastern Europe (11%) and other (13.8%).
PODRAVKA D.D. 
