Playboy Enters into Multiple New China License Agreements
April 30, 2024 at 12:00 pm
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PLBY Group, Inc. announced that its China joint venture has entered into several new licensing agreements with unrelated, third-parties based in China, representing a major step by the China JV to reinvigorate the Playboy brand in China. The series of new agreements is highlighted by a five-year license agreement with Guandong Duhan Industrial Co. Ltd. (?Duhan?), establishing a stronger manufacturing and marketing channel for Playboy-branded men?s and women?s apparel and accessories in China.
In addition, the China JV has entered into a new three-year license agreement for footwear, bags, and specialty apparel, extended its license agreement for underwear, and entered into a new event and venue license agreement that will bring sophisticated and distinctive Playboy-branded venues to Chinese consumers in major cities, including Shanghai, Beijing and Hangzhou.
PLBY Group, Inc. is a global pleasure and leisure company. The Company operates through three segments: Direct-to-Consumer, Licensing and Digital Subscriptions and Content. Its Direct-to-Consumer segment operates through its owned-and-operated e-commerce platform, retail stores and sales of its products through third-party retailers. The Licensing segment includes trademark licenses for third-party consumer products, location-based entertainment businesses and online gaming. Its Digital Subscriptions and Content segment comprises the Playboy Club, its creator-led platform on playboy.com, and Playboyâs adult content offerings, including playboyplus.com and playboy.tv. In addition, Playboy TV is offered through multiple-system operators (MSOs) around the globe, including U.S. MSOs DIRECTV, Comcast, Dish, Charter, Cox, Altice, and Mediacom. Its offerings are focused on four areas: sexual wellness, style and apparel, digital entertainment and lifestyle and beauty and grooming.
PLBY GROUP, INC. 
