At CES 2019, Royal Philips launched Philips Cares in the U.S. to help family caregivers be there for their aging loved ones, easing and enriching their aging journey by leveraging digital technology. Whether caring for a loved one or for themselves, Philips Cares Aging & Caregiving service is a digital experience that enables people to easily form and activate a care circle of trusted family and friends, access meaningful insights into their loved one's wellbeing and receive notifications about care. Philips Lifeline personal alert service can also be managed through the digital experience, and just as before, an aging loved one can still with the simple press of their Philips Lifeline personal alert button connect with a trained care specialist 24/7 to dispatch the right kind of help. Now through the care circle, caregivers can stay informed and connected through the Philips Cares digital experience. With the introduction of Philips Cares, the company is transforming its services to help provide better care for loved ones throughout the aging journey so that people can worry less and focus more on the key moments that matter with their loved ones. Connecting and digitizing the aging journey: Aging is hard both for seniors and their caregivers. Caregiving can be frustrating and overwhelming, often taking a care circle of friends, family and professional services to support those the company love while helping them maintain a sense of home and dignity. Philips Lifeline has been at the center of these care circles for over 40 years, serving over 7 million seniors and their caregivers through a network of more than 2,500 hospitals, home health agencies, non-clinical home care, and senior living communities. It is through this care network that the company expose company's predictive analytics derived from the Philips Lifeline service data so that professional caregivers can monitor, qualify and assess if someone is at risk of emergency transport. With the protocol services, seniors with the press of a button can have seamless access via the company's trained care specialists to company's networks' clinical care services before there is an emergency. For the first time with the Philips Cares digital experience, the entire care circle will be exposed, organized and connected to this rich network, analytics and services to support those on the aging journey. Supporting caregivers through technology: For the more than 40 million Americans providing care to their aging loved ones each year, and spending an average of 24.4 hours per week doing so, it can be a heart-wrenching, exhausting and overwhelming responsibility. Half of those report they experience high levels of stress, which can impact their own personal and professional relationships and responsibilities. Despite its challenges, being there for loved one as they age can be an enriching and fulfilling role. Connected technology can help lighten the burden for caregivers and help provide them with a renewed sense of control through access to insights into their loved one's care status, while refocusing their attention on the key moments that matter most for their loved one and themselves. The Philips Cares mobile application will be available to download from the Apple and Google Play stores, as well as accessed via web browsers. It will be available for customers receiving Philips Lifeline service in the U.S. in incremental rollouts starting in early 2019.