Peloton is undergoing a significant rebrand, dumping its identity as a seller of luxury exercise bikes and equipment to heath technology for all.
"We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton members present and future,” Chief Marketing Officer
The company rolled out new pricing for tiered membership that ranges from
CEO
In October the company announced it was cutting about 500 jobs on top of the nearly 800 layoffs it made in August. It also closed its
Peloton experienced incredible sales growth during the height of the coronavirus pandemic. The
Sales began to slow in 2021 as vaccines allowed people to roam more freely from their homes, including visits to the gym.
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