Panasonic announced at CES 2016 a flexible software platform called ORA. The average American household has more than 100 endpoints that can be connected to the Internet. ORA enables integration of it all into smart living experiences.

The cornerstone of the ORA platform will draw from Panasonic's extensive heritage in consumer products and integrate lifestyle learning technologies that Panasonic consumers all over the globe value. Rather than rely solely on the consumer to manually engage, the platform will marry lifestyle learning with geo presence creating an order of magnitude in ease of use and delight using automation. The software platform assists business partners to create innovative smart living experiences that are closely aligned with consumer lifestyles and usher in an unprecedented era in living a better life.