SORIANA ANNOUNCES THE OPENING OF ITS NEW STORE “CHIMALHUACAN”

Monterrey, Nuevo León September 14th 2011. Organización Soriana, S.A.B. de C.V. (Soriana) announces the opening of our new store located in the municipality of Chimalhuacán in the state of Mexico. Under a sales floor area of 4,432 sq.mts., Mercado Soriana “Chimalhuacán” adds up to existing commercial offer of the area, offering to its customers very attractive prices the seven days of the week, this in order to contribute to support and care household savings.

This new store is generating more than 120 direct jobs, which are necessary for its operation. As well, an investment made of more than 84 million pesos for its construction.

At this day, Mercado Soriana consolidates its presence by reaching a total of 129 stores throughout Mexico, offering its customers an optimized supply on clothing, general merchandise, groceries, perishables and prepared foods with best price as our guarantee.

Organización Soriana, S.A.B de C.V. is a commercial sector company with 100% Mexican capital founded in 1968. Its stock went public in the

Mexican Stock Exchange since 1987 under the name SORIANA.

Contacts:

Aurelio Adán H. Rodrigo Benet C. Phone. (52-81) 83-29-90-06 (52-81) 83-29-90-00

rodrigojbc@soriana.com