Blue Nile has chosen Oracle Cloud Applications to support its commitment to providing customers with more choices, straightforward information, and legendary service. With Oracle, Blue Nile has been able to streamline financial operations and delight customers by providing an experience as personal as the diamond they're purchasing.  With Oracle Customer Experience (CX) and Oracle Enterprise Performance Management (EPM) Cloud, Blue Nile is now nimbler and more precise with its marketing tactics, and is able to drive accurate and agile financial and operational planning across the entire organization. Oracle Responsys, part of Oracle CX, has helped Blue Nile hone its marketing program to be more personalized and timelier for each customer interaction across online and traditional channels including its website, call center, and showroom. In addition, Oracle EPM Cloud has helped Blue Nile make its planning and budgeting process more efficient by seamlessly integrating data and processes with Blue Nile's core ERP and operational systems.