Bata has deployed Oracle Retail technology to improve planning and supply chain efficiency while enhancing the customer experience in stores. With this technology investment, Bata will be able to modernize its supply chain, reduce markdowns and unnecessary inventory investment, and improve margin potential. With a business of this scale, Bata's retail planners were challenged in creating precise inventory strategies that met corporate sales goals, profit margins and aligned with corporate and regional promotions. Using Oracle Retail Merchandise Financial Planning, Oracle Retail Assortment Planning in Latin America and Oracle Retail Xstore Point-of-Service in both Latin America and Europe, Bata will be able to more accurately plan inventory assortments and ensure they are providing consumers with the right product, at the right place, at the right time while empowering associates to deliver a better customer experience with modern POS systems. With Oracle Retail technology Bata will be able to increase in store traffic, sales conversion and create a more satisfying shopping experience with greater insight into consumer preferences and demand at the store, regional and country level. By adopting Oracle Retail Point of Service, Bata can deliver a consistent experience for customers globally while decreasing training complexity for associates. Integrated with existing back-end systems, Oracle Retail Xstore Point-of-Service will help Bata improve real-time visibility into inventory to maximize product availability in-store and online.