NowVertical Group Inc. announced that Cody Shankman has been appointed as EVP, Chief Marketing Officer. Mr. Shankman joins the leadership team and reports to Daren Trousdell, CEO and Chairman of NOW. Mr. Shankman will lead all brand and product marketing programs across the Company's holdings as NOW continues to grow and scale its best-in-class data solutions and analytic offerings. Mr. Shankman joins NOW after spending the last decade developing media and creative advertising strategies for some of the world's largest brands and organizations. He previously worked with Bully Pulpit Interactive.