Frequent travelers are disappointed with snack options in hotel lobby markets. 92% agree healthier options are needed.
via NewMediaWire –
The survey indicated that hotel marketplace snack assortments influence how travelers perceive hotel brands. Unfortunately, the majority of guests are disappointed by current hotel snack selections, with an overwhelming 92% agreeing that hotels should have more healthy and better-for-you options for guests.
When asked to characterize the typical snack assortment in hotel lobby shops 73% of participants characterized them as either “unhealthy” or “very unhealthy” and 85% of travelers agreed that they would buy more snacks from hotel lobby shops if more better-for-you options were available.
A total of 1,039 recent business travelers participated, and over 80% of respondents belong to at least one major hotel loyalty program such as Choice Privileges,
Traveler dissatisfaction in snack shop selections can damage a guests’ perception of a hotel brand. 77% of travelers said the selection of lobby shop snacks either somewhat influences (52%) or strongly influences (25%) their perception of a hotel chain.
When exploring specifically what might influence purchase decisions, 81% of respondents indicated more healthy snacks such as yogurt and fruit would either very much influence or somewhat influence them to buy snacks in their hotel. 77% said availability of additional “better-for-you” versions of traditionally indulgent snacks would do the trick, and 71% specifically identified snacks formulated to support better sleep would influence their decision to buy.
“I’m not surprised that the majority of travelers are dissatisfied with the snack selection currently in hotel lobby shops because I hear it frequently,” commented
Folkson continued, “Hotel brand leaders have the opportunity to protect and bolster their brand image by curating more of the better-for-you options valued by modern travelers. Hotel brands have invested so much to help ensure a good night’s sleep for their guests. Unfortunately, most of the snacks in hotel pantries can impair sleep quality. This can undermine the hotel’s goal of supporting quality sleep and also leave guests disappointed with their experience and the hotel chain. In an industry where every little detail matters, this is something important that hotels can easily address.
About
Over 80% of Americans snack regularly at night, resulting in an estimated 700 million nighttime snack occasions weekly, and an annual spend on night snacks of over
Nightfood’s sleep-friendly snacks are formulated by sleep and nutrition experts to contain less of those sleep-disruptive ingredients, along with a focus on ingredients and nutrients that research suggests can support nighttime relaxation and better sleep quality.
The brand is focused on establishing widespread national distribution of
In March, 2023,
Hotels are increasingly focused on supporting guest wellness, and one way to do that is by offering healthier and sleep-friendly snacks in their grab-and-go lobby shops.
With an estimated 56,000 hotels across
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