Nielsen and Cox Media Group, LLC announced a multi-year renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group's local television and radio stations as well as CoxReps and Videa. With this new agreement, Cox stations will continue to utilize a comprehensive suite of Nielsen data to demonstrate value to advertisers. In addition, the licensed solutions offer a broader look at consumer viewing and listening insights that will further enable Cox to demonstrate its reach and value for advertisers. Nielsen is transforming TV measurement across all Local markets. Last year, Nielsen began delivering 12 months of electronic measurement across all local markets. The new methodology, RPD+, uses Return Path Data from various providers across 137 markets, 15,000 newly installed local household meters, and 750 in-market National People Meter (NPM) households. These enhancements will provide more stable ratings, more frequent measurement, and greatly reduced reporting of zero ratings.