Nestle Launches nesQino to Create Healthy Customizable Superfood Drinks
April 28, 2020 at 03:29 pm
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Nestle has launched nesQino a smart and simple solution that enables people to personalize healthy superfood drinks made from 100% natural ingredients, at home or in the office. First launched in China, nesQino comprises a silent, digitally connected Q-cup machine, superfood sachets, and three different base sachets: smoothie, oat shake and milk shake. With nesQino, consumers can make 21 different superfood drink recipes designed by creative nutritionists using different types of ingredients known to be healthy. The superfood sachets are made from ingredients such as fruits, vegetables, nuts and seeds, roots and microalgae. They also have probiotics to help boost overall wellbeing. Complementary base sachets are made from dairy milks, cereals, and plant-based ingredients. Using advanced flash-freezing and drying techniques, combined with patented powder technologies developed by the Nestle RD team, the ingredients are naturally preserved with no additives, preservatives, artificial colors or flavors. The packaging is recyclable in China. People simply choose one superfood sachet and one base sachet, pour the contents into the Q-cup with water and select the desired temperature - for a hot or cold beverage ready in just two minutes.
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).
NESTLÉ S.A. 
