Kimuraya, was established more than 150 years ago and has traditionally marketed its products through sales channels such as department stores and supermarkets. As a result, acquiring new customers and recognition among younger consumers has been a challenge. Therefore, the company decided to team up with NEC, which has a track record of developing specialized food products using AI, including pudding and craft beer.
A recent market survey of young people in
1. "NEC Enhanced Speech Analysis," which utilizes speech recognition technology and belongs to NEC's AI technology group "NEC the WISE" (*2), was used to extract and analyze portions of conversation data from three seasons of "I Fell in Love with you Today," including the Cebu,
2. "NEC Data Enrichment," which utilizes technology for understanding the meaning of data and belongs to "NEC the WISE," was used to assign emotional scores to conversations from romantic scenes, such first dates, to visualize the emotion trends.
3. Approximately 35,000 songs that include 183 types of fruits and sweets and other foods were extracted from a database of approximately 1 million Japanese songs. "NEC Data Enrichment" was then used to assign emotional scores to lyrics containing food and to visualize the emotional trends associated with food images.
4. The romantic scenes and foods from (2) and (3) that have similar emotional tendencies were linked, and a list of the top 50 foods that express the emotion of love was created.
5. Kimuraya reproduced "love as a taste" by selecting a combination of foods that go well together.
6. Utilizing an NEC-developed Large Language Model (LLM), product names and descriptions for use in packaging and special websites were created, such as "Fate," "First Date," "Unforgettable," "Tears of Heartbreak" and "Mutual Love."
1)Database of lyrics provided by
2)"NEC the WISE" is a portfolio of AI technologies developed by NECPress release: NEC announces new AI technology brand, "NEC the WISE" https://www.nec.com/en/press/201607/global_20160719_01.html
NEC's AI Solutions https://www.nec.com/en/global/solutions/ai/
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