National Cinemedia, Inc. and Coinstar, LLC Join Forces to Reach Movie Fans Beyond the Big Screen Via adPlanet
January 05, 2021 at 06:20 pm
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National CineMedia, Inc. joined forces with Coinstar, LLC to reach movie fans beyond the big screen via adPlanet™, a new flexible digital advertising platform that sits atop Coinstar® kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. NCM’s new Digital Out-of-Home (DOOH) group, which was created to further unite brands with the power of movies by extending movie-centric Noovie® entertainment content, trivia, and advertising beyond movie theaters to a variety of complementary venues, will sell adPlanet media on a national, regional, local, and programmatic level. Coinstar’s adPlanet can seamlessly integrate into existing brand campaigns, and advertisers can track their content’s play and performance and change and run ads in real-time. adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs and features: Large screen display (32-inch diagonal) with HD content capabilities; Full-motion, animation, or static imagery options; 178-degree display viewability atop 6.5-foot-high kiosks; 450 NITS bright display viewable up to 50 feet; Customization across network and by kiosk.
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 190 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. It also sells digital online and mobile advertising through its Audience Accelerator, across its suite of Noovie digital properties and a variety of complementary out of home venues, such as restaurants, convenience stores and college campuses. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum position.
NATIONAL CINEMEDIA, INC. 
