National CineMedia and Captivate Team Up to Reach Movie Audiences Where They Work and Live
January 14, 2021 at 04:00 pm
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National CineMedia (NCM) and Captivate have teamed up to introduce a new way for local businesses to reach movie audiences where they work and live. NCM’s new Digital Out-of-Home (DOOH) group, which was created to further unite brands with the power of movies, will sell Captivate media inventory on a hyperlocal level to engage movie enthusiasts throughout premier office and residential properties. NCM will leverage Captivate’s network of elevator and large format displays to target upscale consumers within close proximity of neighboring businesses. This collaboration will allow local business owners to align their brand messaging with Captivate’s curated content including NCM’s movie-centric Noovie® entertainment news and trivia programming – engaging potential and existing customers both at the office and at home.
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 190 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. It also sells digital online and mobile advertising through its Audience Accelerator, across its suite of Noovie digital properties and a variety of complementary out of home venues, such as restaurants, convenience stores and college campuses. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum position.
NATIONAL CINEMEDIA, INC. 
