Molson Coors Beverage Company announced a partnership with CKBG to distribute Superbird— a 100% blue agave tequila-based cocktail. The agreement marks Molson Coors' first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle. Through the Molson Coors distribution network, Superbird will seek to expand distribution nationally, beginning with 10 new markets in spring 2021. Superbird is a canned, carbonated, 5.9% alcohol-by-volume take on a Paloma made with 100% blue agave tequila grown and processed in Tequila, Mexico; natural grapefruit juice; agave nectar; and sparkling water. The hand-crafted premium RTD cocktail has no sugars or artificial ingredients. Envisioned by industry innovator Richard Betts, Superbird was created after years of research to find the right spirit, locality, materials and equipment needed to create a high-quality handcrafted Paloma cocktail.