The Simply Spiked family is getting bigger.
The fan favorite has introduced its newest flavor, Simply Spiked Limeade, on shelves now across
Simply Spiked has been a winner for
Simply Spiked Lemonade and Peach emerged as top flavor innovations after their respective launches, according to Circana.
The new brand was developed to meet consumers' desire for a tart and zesty option, said
'We are on the forefront of the next big thing in flavor, which we identify using a combination of category insights, emerging consumer interest and of course, listening to our day one fans also helps inform our next innovation,' she says. 'With the launch of Simply Spiked Limeade we're looking to build on the brand's momentum from the past few years and bring our day one fans a new line of flavors that's as on trend as they are.'
Simply Spiked Limeade comes in four flavors - Signature Limeade, Cherry Limeade, Passion Fruit Limeade and Blackberry Limeade - and is sold in 12-pack variety packs, as well as standalone 24-oz single cans of the Signature Limeade flavor. At 5% alcohol by volume, it contains 5% real fruit juice, squeezed then concentrated.
Simply Spiked Limeade's launch is being supported by a marketing campaign kicking off next month, as well as a TV spot that will run during college basketball's tournament, influencer partnerships and more.
THE BOTTOM LINE
With Simply Spiked Limeade,
And it's continuing to make inroads with younger, legal-age drinkers who are seeking unique flavors and beverages that appeal to their lifestyles, including the soon-to-launch Happy Thursday spiked refresher.
'Consumers are entering the beer category through flavor, and younger legal-age consumers are twice as likely to buy a flavored-alc beverage than other generations,'
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