MobileSmith Health announced the appointment of Bruce Kennedy to its executive team. A healthcare marketing strategist with more than 20 years' experience in multiple care delivery environments, including surgical patient safety and quality and digital hospital product development, Kennedy joins MobileSmith Health as vice president of provider development. In his role as vice president of provider development, Kennedy will lead the expansion of new and existing hospital client and project growth as well as oversee client success operations and client application utilization. He will also play a pivotal role in the introduction of new products and projects into care delivery environments along with managing hospital operations and industry insight. Prior to joining MobileSmith Health, Kennedy served as executive practice leader for Relevate Health Group where he led the organization's hospital solutions division developing strategic consumer, patient, and physician engagement programs. He also led marketing operations at Duke Health for over a decade as part of Duke's Strategic Business and Planning division. Kennedy has held consulting roles with Ascension, WebMD, Everyday Health and participated in initiatives advancing global patient safety, clinical quality, and combating healthcare disparities.