Mitsui & Co., Ltd. ('Mitsui', Head Office: Tokyo, President and CEO: Tatsuo Yasunaga) will establish Retail Digital Solutions Co., Ltd. ('RDS'), a new company that will provide e-commerce site development, operations, logistics and other services (e-commerce fulfillment operations) for manufacturers and retailers in the ever-expanding B to C food sector e-commerce market.

RDS will draw on the knowledge and experience of BBF, Inc., an e-commerce fulfillment company operating in the fashion industry (in which Mitsui owns a 16.5% stake), along with Mitsui's customer network, to contribute to the further digitalization of the consumer food business. The company also plans to utilize consumer data for product development, advertising, sales promotions, and other marketing activities, and demonstrate its capabilities in developing and selling highly differentiated products.

With the establishment of RDS, Mitsui aims to accelerate the development of its food e-commerce business and contribute to the development of rich and convenient dietary lifestyles by delivering products and services that meet the new needs of consumers.

Outline of the company

Official name Retail Digital Solutions Co., Ltd.
Head Office Chiyoda-ku, Tokyo, Japan
Representative Mitsuhiro Goto
Date established July 2020
Captial ¥200 million (Capital 100 million, capital reserve ¥100 million)
Investment ratio Mitsui & Co. 100%
Business outline Internet sales, infrastructure development, operations, logistics and sales

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Mitsui & Co. Ltd. published this content on 11 August 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 August 2020 02:08:13 UTC