Almost 90% of people watch the Big Game at home or at a party, the perfect place for a foodie’s dream #Guacuterie board.1
The “It’s Your Game Too” campaign was inspired by Avocado Intel, Mission’s in-house consumer intelligence data findings, which revealed that nearly 20% of people rank food and drinks as the #1 thing they enjoy most about watching the Big Game, while more than half agree that it’s a “very important” aspect of the experience.1
“While consumers may root for different teams, or no team at all, we can all rally around our love of food and good company during the Big Game,” said
Mission has teamed up with social media influencers, including
In addition to the great taste, avocados are a heart-healthy superfood containing no sugar, sodium or cholesterol.2 They’re packed with healthy fats and nearly 20 essential vitamins and minerals, including those that support immune health, healthy skin and strong muscles.2
“This campaign celebrates the great taste and versatility of the avocado and cements it as a must-have at any event,” Junqueiro added. “Further, more than a third of people want healthier food and drink options at Big Game parties.1 The fruit’s health benefits are aligned with evolving consumer habits as more people incorporate nutrient-rich foods into their celebrations.”
To further inspire snack tables and potential food offerings at Big Game gatherings, and any other #AVOccasions with avocados, Mission suggests some delicious pairings with #Guacuterie boards:
- Tortilla chips, corn chips, potato chips, etc.
- Wings
- Buffalo chicken dip
- Chicken nuggets
- Salsa
Pico de gallo, and more!
Mission encourages you to follow and join the campaign using the hashtags #ItsYourGameToo, #Guacuterie, #GuacOn, #MissionAvocados, #Avo and #AVOccasion.
End Notes
- According to a
Mission Produce survey of 1,000U.S. consumers conducted onNovember 22, 2021 . - Dreher, M. L., &
Davenport , A. J. (2013). Hass avocado composition and potential health effects. Critical reviews in food science and nutrition, 53(7), 738–750. https://doi.org/10.1080/10408398.2011.556759
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