MINISO Opens First Physical and Online Store for the Portuguese Market, Strengthening its Presence in Europe
January 19, 2021 at 11:30 am
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MINISO has opened the doors to its first physical store in Portugal, as well as an online store in Portuguese, on January 7. The simultaneous opening of both stores reflects the company's strategy to develop both online and offline channels to serve its customers during the COVID-19 pandemic. MINISO's first storefront in Portugal is located in Vila Nova de Gaia, Porto, Portugal's second-largest city. With a population of 302,092, Vila Nova de Gaia sits on the left bank of the Douro River and is renowned for its famous port wine cellars — making it a prime destination for tourists and locals alike. Situated on the second floor of the Arrábida Shopping Mall, MINISO Portugal provides consumers with the brand's signature lifestyle offering and a range of delightful products hand-picked for the Portuguese market. MINISO Portugal has stocked over 1,400 items both online and in-store across 11 wide-ranging product categories, including home decor, electronics, health and fitness, fashion, digital accessories, beauty and cosmetics, office supplies, toys and stationery. MINISO's launch into Portugal marks the continuation of the brand's global expansion strategy in 2021, with a core focus on Europe. To date, MINISO has opened over 100 offline stores across the continent in countries such as Germany, France, Spain, the United Kingdom and Ireland.
MINISO Group Holding Ltd is a China-based holding company mainly engaged in the development, retail and wholesale of lifestyle and pop toy products featuring intellectual property (IP) design. The Company's brands include MINISO and TOP TOY. MINISO products include home decor, small electronics, textile, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. TOP TOY brand products include blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys. The Company mainly operates its businesses in China, other countries in Asia, America, Europe and other aeras.