MiniLuxe Holding Corp. announced management changes. Kelley Morrell, CFO of Wonder Group and formerly of Blackstone, to join the Board and Sean Bock, formerly of Drybar, to lead new franchising efforts.

MiniLuxe Holding Corp. announced that Kelley Morrell, current CFO of Wonder Group and former Senior Managing Director of Blackstone, has been appointed to join MiniLuxes Board of Directors subject to final shareholder approval at the Company's annual meeting to be held on December 1, 2023. The Company also announced that it is partnering with Sean Bock, longstanding head of franchise divisions for service retail brands including Drybar and Heyday, to serve as MiniLuxes Franchise Development Officer.

MiniLuxe will launch its franchising plans together with Mr. Bock in the first half of 2024. Kelley Morrell is a highly experienced investor and operating executive with a proven track record of delivering exceptional returns for investors. She is currently the Chief Financial Officer at Wonder Group, a company that was founded by entrepreneur Marc Lore and is redefining at-home dining and food delivery.

Ms. Morrell is also the founder of Highline Capital Investments, a family office supporting female and minority-founded businesses. Ms. Morrells experience includes serving previously as Senior Managing Director of the Blackstone Group, where she led a global team across Blackstones private equity strategies and was co-chair of the Blackstone Womens Initiative. At Blackstone, she led market-leading deal transcations including Spanx and Bumble where she also held board and interim executive positions.

Sean Bock will also expand MiniLuxes capabilities as the company announced its intention to develop a franchise program to complement its studios which perform nailcare, waxing and esthetic services. Mr. Bock brings relevant experience having spearheaded and led Drybars and Heydays franchise programs. In addition to designing and driving MiniLuxes franchise program, Mr. Bock will also support the company's efforts on any acquisitive conversions (acquisitions of other nail care locations to be converted into MiniLuxe branded units).