Schwazze announced changes to its executive leadership team in preparation for its growth initiatives in Colorado and New Mexico. Todd Williams, who has been acting as a Senior Advisor & Consultant for Mergers & Acquisitions and Real Estate, will become EVP, M&A and Real Estate. Williams has been a key member of the company Executive Leadership Team in an advisory capacity for the past three years and joins the company team as a full-time employee to continue his focus on M&A and real estate.

Williams joins the company in a period of significant organic and new acquisition growth for the company. He is a seasoned veteran with more than 25 years' experience in business development, mergers and acquisitions, and asset valuation. Previously, Williams was Vice President of Corporate Development at Albertsons, Inc. Steve Pear is moving from head of the New Mexico division to become President, Wholesale Division, responsible for leading the company's wholesale sales and marketing efforts.

As a newly created role within the company's executive Leadership Team, Pear's focus will shift to optimizing its commercial footprint on a national scale while driving its core brands to the next level. He has been instrumental in leading the New Mexico team since the R. Greenleaf acquisition was completed in February of 2022. While Pear is stepping away from his role in New Mexico, he has positioned the team for continued success as the company expands further in the New Mexico market.

Reporting directly to Pear in his new role will be Jeremy Bullock (VP, Commercial Sales) and Julie Suntrup (VP, Corporate Marketing & Brands). Replacing Pear in New Mexico is Ken Diehl as President, New Mexico Division. Diehl is a highly accomplished retail industry operations, merchandising and marketing professional with 30 years' experience overseeing billions in annual revenue, leading retail teams, improving spending, and increasing profitability.

He has an impressive history of growing Fortune 500 companies' sales as well as profits. Diehl brings to Schwazze grocery retail experience with Kroger, Albertsons, Jewel Osco, A&P, and Strack & Van Til, holding the roles as Chief Executive Officer, Chief Merchant, Chief Operator and Chief Marketer. Most recently, Diehl was Chief Merchant for Leslie's Pool Supplies while also helping to project lead an IPO in specialty retail.

Diehl studied at Arizona State University as well as Cornell University, before leaving to joining the military where he earned Top Secret clearance as an honored veteran of the United States Navy.