MediaAlpha, Inc. Appoints Patrick Thompson as Chief Financial Officer
November 03, 2021 at 01:00 pm
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MediaAlpha, Inc. announced the appointment of Patrick Thompson as Chief Financial Officer, effective December 6, 2021. Bringing significant finance executive experience in various roles with Expedia Group, Mr. Thompson will oversee finance, accounting and corporate development for the Company. Over his 11 years with Expedia, Mr. Thompson has led finance organizations responsible for billions of dollars of annual revenue and spend and thousands of employees across a series of roles with increasing responsibility, including corporate development, strategy, analytics, financial planning and analysis, procurement, and investor relations.
MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. The Companyâs platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently. Through its platform, its insurance carrier partners can target and price across over 35 separate consumer attributes to manage customized acquisition strategies.
MEDIAALPHA, INC. 
