Media Central Corporation Inc. announced that it has expanded its existing partnership with iMD Health Global to provide readers of the Company's publications NOW Magazine ("NOW"), the Georgia Straight ("the Straight") and Canncentral.com ("Canncentral") with informative, reliable and up-to-date health information. The new branded content partnership will provide an additional source of revenue for the Company as it continues to grow its affiliate and branded content derived revenue sources. According to HubSpot, 70% of marketers are actively investing in content marketing1 with 56% of businesses reporting that they want to increase their spending in this sector 2. Effective October 8, 2020, new co-branded spaces in partnership with iMD appeared on NOW, and will soon be implemented on the Straight and Canncentral platforms. These spaces will provide health brands the opportunity to offer expert insights into the latest health and wellness issues through intelligent and well-executed branded content. The revenue from brand partners will provide the Company with the resources to leverage more elaborate production techniques, secure high-profile contributors and be more prolific, ultimately benefiting the reader. iMD is a global award-winning digital health company that seeks to create happier, healthier and better-informed patients by equipping people with the information they need when and where they need it. iMD offers a robust digital library of health education resources and tools, including over 80,000 patient-friendly images, booklets, factsheets, and videos featuring vetted information from over 60 Canadian health associations, product manufacturers and the world renowned Mayo Clinic. The extensive materials cover more than 2,100 common medical ailments and procedures. iMD will tap into its extensive database to drive partnerships to this new offering.