Mattel, Inc. announced it has entered into a joint venture with NetEase, Inc. to form a world-class publishing and development studio, Mattel163. Drawing on NetEase's leading expertise in digital content and gaming, the studio aims to bring to market a wide variety of digital experiences based on Mattel's iconic global brands. A pioneering China-based internet technology company, NetEase is widely recognized as one of the world's leading mobile game developers.

With a global market capitalization of more than $40 billion, NetEase is ranked among the world's top-earning mobile game publishers. The company is responsible for developing many of the world's most popular mobile gaming franchises, including Fantasy Westward Journey, The Ghost, Onmyoji, and Rules of Survival, among many others. NetEase is also a pioneer in online education, among one of the first to introduce massive open online courses (MOOCs) in China.

Mattel163's first title will be based on Mattel's wildly popular UNO™ game, now available on Facebook Messenger and coming soon as a mobile app to iOS and Android devices. UNO™ will include unique features and fresh modes of play, designed to appeal to a worldwide audience. Going forward, Mattel163 will seek to create more mobile games and education apps inspired by Mattel brands, including Barbie®, Hot Wheels®, Fisher-Price® and Thomas & Friends™, among others.