DAVENPORT, Iowa, April 4, 2014 /PRNewswire/ --



    What:                            Lane Bryant, the nation's leading
                                     women's specialty apparel
                                     retailer, is excited to announce
                                     the Grand Opening of its new
                                     store at Elmore Marketplace in
                                     Davenport, IA.


                                     Once the purple ribbon is cut, the
                                     store's Grand Opening celebration
                                     will begin! From April 4-6, those
                                     who visit Elmore Marketplace's
                                     new Lane Bryant location will
                                     have the chance to win one of
                                     (25) $25 Lane Bryant Gift Cards
                                     each day.


                                     Plus - now is the time to earn
                                     Real Women Dollars! Customers
                                     will receive $25 Real Women
                                     Dollars for every $50 purchase
                                     made in store throughout the
                                     weekend.


    Where:                          4225 Elmore Avenue

                                    Davenport, IA 52807


    When:                           April 4-6, 2014

About Lane Bryant
Lane Bryant® is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant