Rubicon Project announced it has named Bill Wolfe as Vice President, Product Management for Mobile Apps. An industry pioneer in mobile and messaging with more than two decades of experience leading product development and business strategy for companies including Cisco and Verisign, Wolfe will lead the technology company’s growing mobile development efforts. Wolfe joins Rubicon Project from Clickatell, a leader in global mobile messaging, where he most recently served as Chief Strategy Officer and General Manager of its Messaging Business Unit, and prior to that was the company’s Head of Engineering /Chief Technology Officer.