Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Spreebird daily deals business has debuted a new website design with deal ranking technology, which provides greater user personalization and access to more relevant deals plus a more streamlined user experience.

Spreebird's deal ranking technology evaluates a user's location and purchase history to personalize the ranking of great deals on local restaurants, spas and more.

"We've simplified our design and added personal deal preferences via deal ranking technology to provide users with faster, easier access to more relevant local deals," said Malcolm Lewis, senior vice president and general manager, social buying, Local Corporation. "Our deal ranking algorithm offers a better way for local businesses to connect with targeted consumers. By maximizing the chances that a user sees a deal they like at the top of the page, they're more likely to click the 'Buy' button - a win-win for both consumers and businesses," said Lewis.

The new interface also prominently features Spreebird customers' favorite school or non-profit at the top of every page reminding them that Spreebird is giving back on their behalf every time they buy.

Spreebird deals are also available to consumers via any smartphone or mobile device. Users can go to www.spreebird.com from their mobile phone and it will automatically direct them to the new mobile website where they can browse and buy deals, view purchases and redeem vouchers.

In October 2011, Spreebird also launched mobile applications that allow consumers to browse, buy and redeem Spreebird deals on their iOS® or Android?-enabled mobile phones.

Through its Community Rewards program, Spreebird gives back 10 percent of its deal profits to the user's favorite school or charity every time they buy. To date, Spreebird has donated more than $650,000, supporting everything from copy paper and school supplies to sports and after-school programs.

To participate, visit www.spreebird.com.

About Local Corporation

Local Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 30 million consumers each month on the flagship Local.com website, more than 1,000 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 70,000 retail locations nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Android is a trademark of Google Inc.

Forward Looking Statements

This press release contains forward looking statements that involve risks and uncertainties concerning Local.com Corporation's expected financial performance, as well as Local.com's strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, our advertising partners paying less RPC and revenues to us for our search results; our ability to adapt our business following the shifts in our monetization partners; our ability to monetize the Local.com domain, including at a profit; our ability to retain monetization partners for the Local.com domain and other web properties under our management that allows us to operate profitably; our ability to develop, market and operate our local-search technologies; our ability to market the Local.com domain as a destination for consumers seeking local-search results; our ability to grow our business by enhancing our local-search services, including through businesses we acquire; the future performance of our OCTANE360 business; the integration and future performance of our Spreebird daily deals business, including the recently acquired Screamin Daily Deals business, our Krillion business and our Rovion business, as well as any other businesses we may acquire; our ability to successfully expand our Spreebird business into new markets, including through acquisitions; the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate; difficulties executing integration strategies or achieving planned synergies; the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated; our ability to successfully expand our sales channels for new and existing products and services; our ability to increase the number of businesses that purchase our advertising products; our ability to expand our advertiser and distribution networks; our ability to integrate and effectively utilize our acquisitions' technologies; our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure; as well as our dependence on major advertisers, competitive factors and pricing pressures; changes in legal and regulatory requirements; and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our most recent Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com