Dax Dasilva, chief executive of the
He also sees it as potentially useful for sellers looking to forecast how much they need to purchase for their next season, a task he called "labour-intensive."
"It requires a lot of attention by the business owner who has less and less time because they have to be great online, great in-store or in-restaurant," he said Wednesday at the CIX Summit held at the Design Exchange in
"You have so many factors but AI can help with that process."
Dasilva's mention of the technology is notable because it comes as he is charting a new path for
Dasilva served as its CEO for the bulk of its history but became executive chairman when he turned the reins of the company over to JP Chauvetin
Now that he's back in the top job, Dasilva has been focused on profitability and boosting
Part of Dasilva's return has meant hearing from shareholders.
"One of our top shareholders said to me, 'I want to see
Before the company took on venture capital and "supercharged everything to grow faster," Dasilva said
Now, he acknowledged it needs to have "good discipline," find efficiencies and "not just pursue growth without considering the operations."
But he warned, "there's only so much you can do in the short-term."
So far,
It has also changed its work from home policies, so it can reduce some of the days that it provides food to staff in its offices.
Managers, anyone in more senior positions and new employees in their first six months with the company previously had to work from the office five days a week with the remainder of staff in three days.
Now, all employees are required to be in the office three days a week.
This report by The Canadian Press was first published
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