Life Time announced the launch of L.AI.C the first generative, AI-driven Healthy Way of Life personal companion for its members. Now rolling out in beta via the Life Time member app, L.AI.C represents the latest innovation in the company's relentless pursuit to help people live healthier, happier lives. Powered by AzureOpenAI Service from Microsoft, L.AI.C is being trained in all aspects of Life Time athletic country clubs, programs and services to quickly assist members with personalized content and recommendations that enhance their experiences and help them save time.

The first L.AI.C beta provides quick answers to questions surrounding club descriptions, hours and offerings, and the tool will quickly learn and adapt based on user inputs and preferences. Future versions will offer customized class recommendations, assisted class and court reservations, individualized workout programs, responses to wellness related questions and connections to online and in-club resources. Just as Life Time continues to expand its physical presence with new athletic country clubs, members can expect technology to be a growing aspect of their experiences.