Life Time Fitness (NYSE: LTM):
WHAT: | New Year’s Resolutions: We all know they’re going to happen yet only 8% who make them actually keep them. As Jan. 1 approaches, Life Time says enough with the failed resolutions, and is inviting everyone to make their health a priority in 2015 by opening its doors to the first-ever Commitment Day Festival – four days of complimentary fun, engaging and invigorating activities for all ages. The Festival is open to the public, including non-members who register online for the guest list anytime through Jan. 4.
Highlights Include:
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WHEN/ WHERE: | Jan. 1 to 4: Commitment Day Festival *Festival activities and times vary by club |
Jan. 1: 10 a.m.: Commitment Day 5K
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STORY IDEAS: | - Human interest—how making a commitment has changed the lives of local residents - Tips for success in 2015—know it, nourish it and move it - Exercising in the elements—tips and gear for exercising outdoors - Anyone can try a Tri—what to know and how to start with an Indoor Tri - Creating family committed to fitness—ideas for getting your family moving - Joining a health club for the New Year? What to look for to ensure success | ||
RESOLUTION STATISTICS | - Every year 45% of Americans make resolutions yet only 8% achieve them. - Top resolutions: lose weight, get organized, spend less/save more, enjoy life more, be more fit - Quit smoking - 39% of people in their twenties keep resolutions/14% of people over 50 achieve their resolutions Source: University of Scranton. Journal of Clinical Psychology | ||
Media are invited to attend the Commitment Day 5K Fun Run
and any of the Commitment Day Festival activities. |