"As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people's lives by being intentional with our positive activities both online and in the real world," said
A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy. Other studies(https://apo-opa.co/3X59kXE) also suggest that algorithms often promote negative and niche conversations.
The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed's positive content. The result is the 'Optimism your feed' playlist of original content that, when interacted with, will pull more optimistic content into your feed.[1] 'Optimism your feed' is part of LG's global Life's Good campaign(https://apo-opa.co/45bNTWJ), introduced last year to inspire and encourage people to approach life with an optimistic attitude.
Created in collaboration with global influencers renowned for their optimistic influences including
Additionally, LG is consulting with social media experts including Professor
Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG's global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.
According to Fiesler, "Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches -- for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there's a good possibility we will see more of it."
The 'Optimism your feed' playlist can be found on LG's global TikTok channel (@ lge_lifesgood) (https://apo-opa.co/3VvzK3F) and global YouTube channel (@ LGGlobal)(https://apo-opa.co/3Rfiih3), and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on lg.com (https://apo-opa.co/3yZgZwr).
[1] According to a global survey conducted by Dynata on behalf of LG in 2024
Survey Methodology
Timings: Fieldwork conducted from
Countries:
Age: People between 22 and 65 years old and weekly TikTok or Instagram users
Sample Size: 400 respondents in the
Method: Quantitative questionnaire online survey through Dynata's proprietary panel
Distributed by
About
.
(C) 2024 M2 COMMUNICATIONS, source