LG Electronics Inc. will unveil the most comprehensive OLED TV lineup on the planet at next week's 2014 International CES(R). The new 77-inch class ULTRA HD CURVED OLED TV (77.0-inches measured diagonally, model 77EC9800), along with various new 55- and 65-inch class OLED TV models (54.6- and 64.7-inches measured diagonally). Also on display will be the elegant 55-inch class GALLERY OLED TV (model 55EA8800) and the CURVED OLED TV (model 55EB9600) designed with the environment in mind.

LG's new 55-, 65- and 77-inch class ULTRA HD CURVED OLED TVs combine LG's proprietary WRGB OLED technology and 4K Ultra HD screen resolution (3840 x 2160 pixels) for a whole new level of picture quality and viewer immersion. Filling the viewer's field of vision with gorgeous, high-contrast images, the 77EC9800's sensually curved screen is supported by a beautiful leaf-shaped stand. The color temperature of each pixel on the enormous 77-inch class display is automatically controlled by the LG Color Refiner, resulting in superior consistency and balance.

The TV's contrast ratio is adeptly managed by the company's High Dynamic Range (HDR) algorithm. The striking ULTRA HD CURVED OLED TV also boasts the eye-popping visuals of ULTRA CINEMA 3D. Thanks to film-type patterned retarder (FPR) technology and Ultra HD resolution, viewers will marvel at convincing 3D effects.

For more high resolution viewing options, the 77EC9800 has been equipped with LG's own Tru-ULTRA HD Engine Pro, which can upscale SD, HD or Full HD content into breathtaking near-4K picture quality. The results are rendered even more seamless due to the error-correction capabilities of the enhanced super resolution algorithm to help prevent blurred image from the upscaling process. The TV also incorporates Motion Estimation Motion Compensation (MEMC) to make the onscreen action appear smoother, clearer and more realistic.

LG's ULTRA HD CURVED OLED TVs also have HDMI 2.0 capability and decoding for both H.264 and HEVC H.265 formats, at 30 or 60 frames per second. A convenient built-in decoder makes it possible to display Ultra HD content from external devices connected via the TV's HDMI, USB or LAN ports.