Leaf : Q1 21 Earnings Release

Exhibit 99.1

Leaf Group Ltd. Reports First Quarter 2021 Results

SANTA MONICA, CA - May 6, 2021 - Leaf Group Ltd. (NYSE: LEAF), a diversified consumer internet company, today reported financial results for the first quarter ended March 31, 2021.

Unaudited Financial Summary

(In thousands, except per share amounts)

				Three months ended
				March 31,
				2021			2020
	Segment Revenue:
	Society6 Group		$	32,878		$	15,993
	Saatchi Art Group			5,110			2,748
	Media Group			13,889			14,124
	Total revenue		$	51,877		$	32,865
Net loss		$	(6,295)		$	(10,676)
EPS-basic and diluted		$	(0.18)		$	(0.40)
Segment Operating Contribution:
	Society6 Group		$	1,739		$	(445)
	Saatchi Art Group			(341)			(1,347)
	Media Group			4,824			3,744
	Deduct:
	Strategic shared services and corporate overhead			(8,110)			(7,329)
	Acquisition, disposition and realignment costs			1,303			-
	Adjusted EBITDA(1)		$	(585)		$	(5,377)
Net cash used in operating activities		$	(12,993)		$	(3,880)
	Free cash flow(1)		$	(14,421)		$	(5,588)

1. These non-GAAP financial measures, and reasons for why the Company believes these non-GAAP financial measures are useful, are described below and reconciled to their most directly comparable GAAP measures in the accompanying tables.

Q1 and Preliminary April 2021 Financial Summary:

Leaf Group is comprised of three reporting segments: Society6 Group, Saatchi Art Group, and Media Group.

For the first quarter of 2021:

• Total revenue increased 58% year-over-year from $32.9 million to $51.9 million due to a 106% increase in Society6 Group revenue and an 86% increase in Saatchi Art Group revenue, partially offset by a 2% decrease in Media Group revenue.
• Society6 Group revenue increased 106% year-over-year from $16.0 million to $32.9 million. This increase was primarily attributable to overall Direct-to-Consumer revenue growth of 112%, including 118% growth in the U.S. and 82% growth internationally.

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• Saatchi Art Group revenue increased 86% year-over-year from $2.7 million to $5.1 million. This increase was primarily attributable to strength in the Saatchi Art online marketplace with revenue growth of 58% and an increase in The Other Art Fair revenue resulting from one live art fair hosted in Australia and sponsorship revenue from two virtual fairs.
• Media Group revenue decreased 2% year-over-year from $14.1 million to $13.9 million. This decrease was primarily attributable to a 35% decrease in visits, partially offset by a 52% increase in revenue per visit and robust revenue growth for Well+Good and Hunker. On a pro forma basis after giving effect to the Hearst Transaction, visits decreased by 20% and revenue per visit increased by 22% year-over-year.(1)
• Net loss was $6.3 million for the quarter, an improvement of $4.4 million year-over-year, and Adjusted EBITDA was ($0.6) million for the quarter, reflecting an improvement of $4.8 million year-over-year. The improvement in net loss and Adjusted EBITDA for the quarter, as compared to last year, was primarily attributable to (a) incremental flow throughs on revenue growth, (b) not filling open positions as quickly as anticipated and (c) increased demand on Society6 that we believe is partially attributable to additional government stimulus checks during the month of March. We expect discrete investments in Q2 2021 across our businesses of $3 million to $5 million, including investments in customer acquisition and retention, hiring, and in new media content.
• Cash and cash equivalents was $52.0 million at period end with $11.4 million in debt outstanding including $7.1 million from the Paycheck Protection Program and $4.0 million drawn on our revolving credit facility. On May 5, 2021, we paid all amounts due and owed under the credit facility in the amount of $4.0 million.
• Net cash used in our operating activities during the quarter was $13.0 million as a result of our net loss of $6.3 million and a decrease of $11.7 million related to our net working capital, partially offset by $5.0 million in non-cash charges. The decrease in working capital during the quarter was primarily due to ordinary course variances in the timing of collections and payments. The adjustments for non-cash charges were primarily related to depreciation and amortization and stock-based compensation. Free cash flow for the quarter was ($14.4) million as a result of our net cash used in operating activities of $13.0 million, $1.8 million in purchases of property, plant and equipment and intangible assets and $0.4 million of acquisition, disposition, realignment and contingent payments.
• On a consolidated basis, Leaf Group's properties reached over 57 million monthly unique visitors in the United States in March 2021 (source: March 2021 U.S. comScore).
• In April 2021, Society6 Group GTV grew 3% year-over-year, reflecting the difficult year-over- year comparison with a decline in new customers on a year-over-year basis, offset by growth in repeat customers. Saatchi Art Group GTV decreased 2% year-over-year, due to a significant Hospitality order in April 2020. Saatchi Art Group online marketplace GTV excluding Hospitality increased 21% year-over-year. Media Group revenue grew by more than 5% primarily attributable to growth in revenue per visit, partially offset by a decline in traffic.

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1. On April 24, 2020, Leaf Group entered into an Asset Sale and Services Agreement with Hearst Newspapers ("Hearst"), pursuant to which the Company sold to Hearst a library of content carried on certain websites that had been hosted by the Company on behalf of Hearst for $9.5 million, of which $4.0 million was paid at signing (the "Hearst Transaction"). The balance of $5.5 million was paid on August 21, 2020, upon completion of the migration of the Hearst Content to servers controlled by Hearst. As of April 25, 2020, the Company is no longer including visits to the sites migrated to Hearst in the Hearst Transaction in its media group metrics.

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Unaudited Operating Metrics:

			Three months ended
					March 31,
							%
			2021			2020		Change
	Society6 Group Metrics:
	Society6 Group Number of Transactions(1)		493,964			267,735		84	%
	Society6 Group Gross Transaction Value (in thousands)(2)	$	37,215		$	18,562		100	%
Saatchi Art Group Metrics:
	Saatchi Art Group Number of Transactions(3)		10,142			5,462		86	%
	Saatchi Art Group Gross Transaction Value (in thousands)(4)	$	11,431		$	8,074		42	%
	Number of Art Fairs(5)		1			-		100	%
Media Group Metrics:(6)							(35)%
	Visits per Google Analytics (in thousands)(7)		422,312			653,108
	Revenue per Visit (RPV)(8)	$	32.89		$	21.63		52 %
	Pro forma Visits per Google Analytics (in thousands)(7)(9)		422,312			524,816		(20)%
	Pro forma Revenue per Visit (RPV)(8)(9)	$	32.89		$	26.91		22 %

1. Society6 Group number of transactions is defined as the total number of Society6 Group transactions successfully completed by a customer during the applicable period.
2. Society6 Group gross transaction value is defined as the total dollar value of Society6 Group transactions. Society6 Group gross transaction value is the total amount paid by the customer for a Society6 Group product, which consists of the following elements: the product price, inclusive of the commission payable to the artist, shipping charges, and sales taxes, less any promotional discounts. Gross transaction value does not reflect any subsequent cancellations, refunds or credits and does not represent revenue earned by the Company.
3. Saatchi Art Group number of transactions is defined as the total number of Saatchi Art Group transactions successfully completed by a customer during the applicable period, excluding certain transactions generated by Saatchi Art's The Other Art Fair, which include sales of stand space to artists at fairs, sponsorship fees and ticket sales.
4. Saatchi Art Group gross transaction value is defined as the total dollar value of Saatchi Art Group transactions, excluding the revenue from certain transactions generated by Saatchi Art's The Other Art Fair, which include sales of stand space to artists at fairs, sponsorship fees and ticket sales. Saatchi Art Group gross transaction value is the total amount paid by the customer for a Saatchi Art Group product, which consists of the following elements: the product price, inclusive of the commission payable to the artist, shipping charges, and sales taxes, less any promotional discounts. Gross transaction value does not reflect any subsequent cancellations, refunds or credits and does not represent revenue earned by the Company.
5. Number of Art Fairs is defined as in-person art fairs hosted by The Other Art Fair.
6. From April 25, 2020 onwards, Media Group Metrics exclude visits generated by certain domains no longer under our control as a result of the Hearst Transaction.
7. Visits per Google Analytics is defined as the total number of times users access the Company's content across (a) one of its owned and operated properties and/or (b) one of its customers' properties, to the extent that the visited customer web pages are hosted by the Company. In each case, breaks of access of at least 30 minutes constitute a unique visit. Additionally, a visit is also considered to have ended at midnight or if a user arrives via one campaign, leaves, and then comes back via a different campaign.
8. RPV is defined as Media Group revenue per one thousand visits.
9. Pro forma Visits and Pro forma Revenue per Visit exclude visits generated by certain domains no longer under our control as a result of the Hearst Transaction for all periods reported. The number of visits is derived from Google Analytics.

Use of Non-GAAP Financial Measures

To supplement its consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States of America ("GAAP"), Leaf Group uses certain non-GAAP financial measures, as described below. These non-GAAP financial measures are presented to enhance the user's overall understanding of Leaf Group's financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The non-GAAP financial measures presented in this release, together with the GAAP financial results, are the primary measures used by the Company's management and board of directors to understand and evaluate the Company's financial performance

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and operating trends, including period-to-period comparisons, because they exclude certain expenses and gains that management believes are not indicative of the Company's core operating results. Management also uses these measures to prepare and update the Company's short and long term financial and operational plans, to evaluate investment decisions, and in its discussions with investors, commercial bankers, equity research analysts and other users of the Company's financial statements. Accordingly, the Company believes that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating the Company's operating results in the same manner as the Company's management and in comparing operating results across periods and to those of Leaf Group's peer companies.

The use of non-GAAP financial measures has certain limitations because they do not reflect all items of income and expense, or cash flows, that affect the Company's financial performance and operations. An additional limitation of non-GAAP financial measures is that they do not have standardized meanings, and therefore other companies, including peer companies, may use the same or similarly named measures but exclude or include different items or use different computations. Management compensates for these limitations by reconciling these non-GAAP financial measures to their most comparable GAAP financial measures in the tables captioned "Reconciliations of Non-GAAP Financial Measures" included at the end of this release. Investors and others are encouraged to review the Company's financial information in its entirety and not rely on a single financial measure.

The Company defines Adjusted earnings before interest, taxes, depreciation and amortization (Adjusted EBITDA) as net income (loss) excluding interest (income) expense, income tax expense (benefit), and certain other non-cash or non-recurring items impacting net income (loss) from time to time, principally comprised of depreciation and amortization, stock-based compensation, contingent payments to certain key employees/equity holders of acquired businesses and other payments attributable to acquisition, disposition or corporate realignment activities. Management believes that the exclusion of certain expenses and gains in calculating Adjusted EBITDA provides a useful measure for period-to-period comparisons of the Company's underlying core revenue and operating costs that is focused more closely on the current costs necessary to operate the Company's businesses, and reflects its ongoing business in a manner that allows for meaningful analysis of trends. Management also believes that excluding certain non-cash charges can be useful because the amounts of such expenses is the result of long-term investment decisions made in previous periods rather than day-today operating decisions.

The Company defines Segment Operating Contribution as earnings before corporate or unallocated expenses and also excludes: (a) depreciation expense; (b) amortization of intangible assets; (c) share- based compensation expense; (d) interest and other income (expense); (e) income taxes; and (f) contingent payments to certain key employees/equity holders of acquired businesses. Management believes that the exclusion of certain expenses and gains in calculating Segment Operating Contribution provides a useful measure for period-to-period comparisons of the segment's underlying revenue and operating costs that is focused more closely on the current costs necessary to operate the segment, and reflects the segment's ongoing business in a manner that allows for meaningful analysis of trends. Management also believes that excluding certain non-cash charges can be useful because the amounts of such expenses is the result of long-term investment decisions made in previous periods rather than day-to-day operating decisions.

The Company defines Free Cash Flow as net cash provided by (used in) operating activities net of cash flows from contingent payments to certain key employees/equity holders of acquired businesses; other payments attributable to acquisition, disposition or corporate realignment activities; purchases of property and equipment; and purchases of intangible assets. Management believes that Free Cash Flow provides investors with useful information to measure operating liquidity because it reflects the Company's underlying cash flows from recurring operating activities after investing in capital assets and

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intangible assets. Free Cash Flow is used by management, and may also be useful for investors, to assess the Company's ability to generate cash flow for a variety of strategic opportunities, including reinvesting in its businesses, pursuing new business opportunities and potential acquisitions, paying dividends and repurchasing shares.

About Leaf Group

Leaf Group Ltd. (NYSE: LEAF) is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness (Well+Good, Livestrong.com and MyPlate App), and home, art and design (Saatchi Art, Society6 and Hunker). For more information about Leaf Group,

visit www.leafgroup.com.

Cautionary Information Regarding Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. The forward-looking statements set forth in this press release include, among other things, statements regarding potential synergies achieved from acquisitions, the impact of strategic operational changes and the Company's future financial performance. In addition, statements containing words such as "guidance," "may," "believe," "anticipate," "expect," "intend," "plan," "project," "projections," "business outlook," and "estimate" or similar expressions constitute forward-looking statements. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. These forward-looking statements involve risks and uncertainties regarding the Company's future financial performance; could cause actual results or developments to differ materially from those indicated due to a number of factors affecting Leaf Group's operations, markets, products and services; and are based on current expectations, estimates and projections about the Company's industry, financial condition, operating performance and results of operations, including certain assumptions related thereto. Potential risks and uncertainties that could affect the Company's operating and financial results are described in Leaf Group's annual report on Form 10-K for the fiscal year ending December 31, 2020 filed with the Securities and Exchange Commission (http://www.sec.gov) on February 25, 2021 (as amended by the Form 10-K/A filed with the Securities and Exchange Commission on April 30, 2021), as such risks and uncertainties may be updated from time to time in Leaf Group's quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, including, without limitation, information under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations." These risks and uncertainties include, among others: risks associated with political and economic instability domestically and internationally including those resulting from the COVID-19 pandemic, which have and could lead to fluctuations in the availability of credit, decreased business and consumer confidence and increased unemployment; the Company's ability to execute its business plan to maintain compliance with the continued listing criteria of the New York Stock Exchange ("NYSE"); changes by the Small Business Administration ("SBA") or other governmental authorities regarding the Coronavirus Aid, Relief and Economic Security Act of 2020, the SBA's related Paycheck Protection Program (the "PPP Program"); the Company's ability to obtain forgiveness of the loan we obtained pursuant to the PPP Program; the Company's ability to successfully drive and increase traffic to its marketplaces and media properties; changes in the methodologies of internet search engines, including ongoing algorithmic changes made by Google, Bing and Yahoo!; the Company's ability to attract new and repeat customers and artists to its marketplaces and successfully grow its marketplace businesses; the potential impact on advertising-based revenue from lower ad unit rates, a reduction in online advertising spending, a loss of advertisers, lower advertising yields, increased availability of ad blocking software, particularly on mobile devices and/or ongoing changes in ad unit formats; the Company's dependence on various agreements with a specific business partner for a significant portion of its advertising revenue; the effects of shifting consumption of media content and online shopping from desktop to mobile devices and/or social media platforms; the Company's history of incurring net operating losses; the Company's ability to obtain capital when desired on favorable terms; potential write downs, reserves against or impairment of assets including receivables, goodwill, intangibles (including media content) or other assets; the Company's ability to effectively integrate, manage, operate and grow acquired businesses; the Company's ability to retain key personnel; the Company's ability to prevent any actual or perceived security breaches; the Company's ability to expand its business internationally; the Company's ability to generate long-term value for its stockholders; risks associated with the Company's ability to obtain the stockholder approval required to consummate the proposed merger whereby the Company would be acquired by Graham Holdings Company and the timing of the closing of the proposed merger, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all or that the closing of the proposed merger will not occur; the outcome of any legal proceedings that may be instituted against the parties and others related to the merger agreement entered into with Graham Holdings Company on April 3, 2021; the occurrence of any event, change or other circumstance or condition that could give rise to the termination of the merger agreement; unanticipated difficulties or expenditures relating to the proposed Merger, the response of business partners and competitors to the announcement of the proposed merger, and/or potential difficulties in employee retention as a result of the announcement and pendency of the proposed merger; and the response of Company stockholders to the merger agreement;

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