Laird Superfood, Inc. announced the appointment of Jason Vieth as Chief Executive Officer. Jason Vieth has been appointed Chief Executive Officer, replacing Paul Hodge, Jr., who previously announced his desire to step down from the CEO role. Mr. Vieth's extensive experience in the food & beverage industry includes his most recent position as Executive Vice President of Sovos Brands, where he managed the Breakfast and Snacks Group.

Mr. Vieth's prior experience includes nearly a decade spent at WhiteWave Foods, most recently as Senior Vice President and General Manager of the yogurt business that included Horizon Organic, Wallaby Organic, Silk and So Delicious. In addition, he has led other food & beverage businesses such as Poppi and Lifetime Fitness' Life Café.