L'Oréal announced today at CES® 2023 that it has unveiled two new technologies to make beauty even more accessible.

The first technology is called HAPTA. It is presented as 'the first high-precision automated make-up applicator designed to meet the needs of people with reduced arm or hand mobility'.

The second, L'Oréal Brow Magic, is announced as 'the first intelligent applicator enabling personalized eyebrow make-up, in a matter of seconds, at home'.

"The two consumer technologies we are unveiling this year at CES are at the heart of our company's raison d'être: to create beauty that moves the world forward", announced Nicolas Hieronimus, CEO of L'Oréal.

The launches of HAPTA and L'Oréal Brow Magic are scheduled for 2023.

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