The Kroger Co. and Ocado Group plc announced Phoenix, Arizona, as the latest location for a Customer Fulfillment Center. The location confirms that Kroger and Ocado would construct a CFC in the Southwest Region. Kroger has partnered with Ocado to accelerate its ability to provide customers with anything, anytime, anywhere. The CFC model - an automated warehouse facility with digital and robotic capabilities - will be used to serve customers across the region. Kroger is designing a flexible distribution network, combining disaggregated demand and the proximity of its stores and facilities that vary in design and size. This new 200,000-square-foot CFC will accelerate Kroger's ability to expand its products to a larger footprint. The CFC is expected to become operational 24 months after the site breaks ground and will support customers across Arizona.