The Kraft Heinz Company announced Introducing: the 14 Karat Gold VELVEETA Drip Lip Cuff. For more than a century, VELVEETA has made its mark on fans? lips due to the iconic drip that satisfies cravings with its rich, cheesy goodness.

VELVEETA invites fans to own the drip like never before by wearing it proudly. Introducing: the 14 Karat Gold VELVEETA Drip Lip Cuff, crafted in partnership with cult-favorite celebrity designer, George The Jeweler.