Konica Minolta, Inc. and Pioneer Corporation announced that the companies entered into an agreement to establish a joint venture for Organic Light Emitting Diode (OLED) lighting business to accelerate launching business for OLED lighting through integration of their strengths. Aim of Strategic Alliance. The new company to be established will integrate business and product planning, product development, production technology development and marketing functions of both companies' OLED lighting business to drive its initiatives. The new company's business will be centered on the new field of automotive lighting, in addition to the lighting for indicators and for advertisement Konica Minolta promoted and special lighting applications for beauty market and for medical market Pioneer promoted. By building up a firm position in the flexible OLED lighting, the jointly invested company will aim to achieve revenue of ¥25 billion on mid- to long-term basis. Joint Venture company overview company name is Konica Minolta Pioneer OLED, Inc. Planned date of establishment May 2017 Headquarters at Hamamatsucho Building, 1-1-1 Shibaura, Minato-ku, Tokyo Japan Capitals ¥490 million. (Investment ratio: Konica Minolta 50%, Pioneer 50%) Business domain Development and sales of OLED lighting panels Achievement of OLED Lighting Business at Konica Minolta and Pioneer.