KITS Eyecare Ltd. has announced the launch of its KITS branded Daily Contact Lens line-up. The new 30-pack of KITS Daily Silicone Hydrogel lenses is priced at just $28, significantly lower than other daily silicone hydrogel branded lenses. Silicone hydrogel contact lenses are advanced soft lenses that allow more oxygen to pass through the lens than regular soft hydrogel contacts.

The Silicone Hydrogel Soft Contact Lenses market has seen significant growth as a popular choice for comfortable and breathable vision correction. The global contact lenses market size was estimated at USD 17.14 billion in 2022 and is expected to grow at a compound annual growth rate of 8.9% from 2023 to 2030. The silicone hydrogel lens segment accounted for the largest revenue share of more than 88.0% in 2022, according to Grand View Research.

KITS Daily Silicone Hydogel lenses are made from a third generation Silicone Hydrogel with high oxygen permeability to ensure superior in-eye comfort. The Company anticipates expanding this line-up further, as well as introducing other KITS branded products in future.