Kings Entertainment Group Inc. and Sports Venture Holdings Inc. announce they have entered into an arm's length business combination agreement (the "Definitive Agreement") dated May 24, 2022 to combine Kings Entertainment and SVH (the "Business Combination"). SVH is a holding company of subsidiaries that operate the Bet99 brand. Current Bet99 CEO Jared Beber will take on the CEO role of the merged company, with Kings Entertainment CEO Steve Budin continuing to lead LottoKings operations and acting in an advisory role.

Former CEO and Founder of international gaming giant Bragg Gaming, Adam Arviv, will step into the Executive Chair role of the combined entity.