Following in the footsteps of supermarkets such as
Asda aims to remove an element of the unknown to their new venture by introducing lines familiar to consumers, including
Catering for increasing consumer demand for less waste and plastic-free shopping options, the major
The company has said it is also committed to generating zero carbon emissions by 2040, reducing waste by 50 percent and having a net regenerative impact on nature no later than 2050.
Augmenting sustainability ambitions
In 2018, Asda set a weight-based target of 15 percent reduction in plastic packaging by 2021, with the company removing over 9,300 tonnes of plastic from their own-brand products since then. It has now introduced an additional commitment to remove three billion pieces of plastic from own-brand products by 2025.
Working closely with waste management companies, recyclers and product developers, the supermarket has further committed to introduce over 40 refillable products by 2023 and invest in 50 closed-loop and circular projects by 2030.
Commenting on the collaboration involved in realising their new sustainability venture,
"This is an issue that matters greatly to our customers - our own insight tells us that more than 80 percent believe that supermarkets have a responsibility to reduce the amount of single-use plastics in stores. We want to give them the opportunity to live more sustainably by offering them great product choices and value, underpinned by a promise that they won't pay more for greener options at Asda.
"During the next few months we will listen to customers and colleagues' feedback on Middleton so we can understand how we can continue to reduce our environmental impacts, whilst continuing to deliver quality service at a great price."
National campaign aims to prevent plastic pollution at source…
"We hope that this store is the first of many; we need to see so much more of this from across the supermarket sector.
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